The most consistent piece of advice I found while researching a career in freelance writing was to create an attractive, informative personal website. If you're anything like me, you'll avoid doing this. It feels so bizarrely self-congratulatory and, if you're really like me, you probably don't have much to congratulate yourself on. That's OK, the name of the game here is hyperbole and exaggeration. Based on the one or two writers websites I looked at, reviews seem important.